AI Marketing Research: Consumer Trust, AI Bias & Ad Influence

Consumer attitudes toward generative AI have shifted dramatically since 2020 — and the direction is not what most marketing teams are planning for. Meanwhile, advertising embedded inside AI chatbots can already shift product recommendations in measurable ways, without the AI ever disclosing the ad or giving a wrong answer. This episode covers both. In this Research Radar Brief, Dr. Eva Wolf reviews 3 recent AI marketing research papers covering consumer attitudes toward generative AI, practical AI tools for marketing research, and the influence of advertising on AI chatbot recommendations. What you'll learn: - How consumer feelings about generative AI have shifted over seven years — and why what excited people in 2020 may actively annoy them today - Why people accept AI as a creative assistant but resist it as a decision-maker — and what that means for how you frame AI-powered products - The most common prompt mistake that turns AI-generated marketing research into polished-sounding garbage - How ads embedded in AI chatbots can shift product recommendations invisibly — and why the choice of AI platform matters as much as the ad itself - Why standard accuracy checks would never catch the bias this third paper found Papers covered: 1. Designing marketing strategies based on a dual-method analysis of consumer attitudes toward generative AI - Source: Discover Artificial Intelligence (Springer) - Type: Peer-reviewed journal article - Access: Full text reviewed - DOI / Link: https://doi.org/10.1007/s44163-026-01382-1 2. New Tools, New Roles: A Manager's Guide to Harnessing Generative AI for Marketing Insight - Source: NIM Marketing Intelligence Review - Type: Peer-reviewed journal article - Access: Full text reviewed (open access) - DOI / Link: https://doi.org/10.2478/nimmir-2026-0005 3. Ad-verse Effects: Pharmaceutical Advertising Shifts Drug Recommendations by Consumer-Facing AI - Source: medRxiv - Type: Preprint — not yet peer-reviewed - Access: Full text reviewed - DOI / Link: https://doi.org/10.64898/2026.04.14.26350868 Full show notes, transcript, and citations: https://bigplans.media/episodes/ai-marketing-consumer-trust-prompt-bias-ad-influence-2026-05-30 Disclaimer: This is a first-pass research briefing produced with AI-assisted screening tools and reviewed editorially. It is not a substitute for reading the full papers. Preprints have not been peer-reviewed and findings may change. Nothing here constitutes medical, legal, or financial advice. -- This is a first-pass research briefing, not a final academic review. Read the original papers before making major marketing or business decisions. AI & Marketing Research Radar is produced by BigPlans Media. Subscribe wherever you listen to podcasts.