AI Matches Technological Efficiency with Human Purpose with John Morris episode artwork

EPISODE · Feb 26, 2022 · 22 MIN

AI Matches Technological Efficiency with Human Purpose with John Morris

from The AI for Sales Podcast · host Chad Burmeister, The AI For Sales Podcast

HIGHLIGHTSCreate leads with AI efficiency combined with human creativityAI for finding the right target audienceUse AI to determine client tendencies and match services to thatShift salespeople to brand influencers because of AIQUOTESJohn: "You got to take the culmination of that AI for the speed, the efficiency, the data, and then you got to combine that to real, authentic, vulnerable community-building and messaging in your content creation."John: "We would look at whether or not you use an e-store, how would you curate that store, and then how would you actually promote that store and modify off of the data that comes on who's buying what, what's selling, what's not selling."John: "You have two types of conversations. Number one, you have the one where you're just getting them right back to that order process where you know that they're going to buy that, but you also can monitor the tendencies that they don't have so you understand what suite of services they're not using."Learn more about John and connect with him in the links below:LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F-96148716/YouTube: https://www.youtube.com/channel/UCGv7-PFxvKZD6HKsecYgBrwWebsite: https://www.clubcolors.com/Email: [email protected] The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth.Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.👉 Visit www.SDR.ai/intro to unlock your direct line.👉 Learn more about becoming a guest (or a sponsor) here: https://www.theaiforsalespodcast.com👉 Visit the YouTube Channel here: https://www.youtube.com/@TheAIforSalesPodcast

Episode metadata supplied by the publisher feed · Published Feb 26, 2022

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In this episode of the AI for Sales Podcast, Chad is joined by John Morris, Executive Director of Brand for Club Colors. The power of AI is in sifting through data and pattern recognition. In John's industry, this is best used to classify leads and figure out intuitively what suite of services to offer them quickly and efficiently. John shares his views on how sales will change with the rapid adoption of AI and how traditional sales will most likely transform to brand influencing instead. Practically speaking, this means salespeople will work less grunt work and focus their efforts more into relationship-building.

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AI Matches Technological Efficiency with Human Purpose with John Morris

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