AI Meets Brain Science: Prof. Gemma Calvert Reveals Multisensory Neuromarketing Secrets

Prof. Gemma Calvert, Professor of Practice at Nanyang Business School's College of Business and Deputy Director of the Nanyang Centre for Marketing and Technology, shares key insights from her research, Multisensory Neuromarketing in the Age of AI. In an enlightening Business Talk episode, Prof. Gemma Calvert, Professor of Practice at Nanyang Business School and Deputy Director of the Nanyang Centre for Marketing and Technology dives into multisensory neuromarketing powered by AI. She demystifies how the brain fuses sight, sound, scent, and touch to drive attention, memory, and emotional brand loyalty, from retail scents boosting purchase intent to sonic seasoning that alters taste perception. Prof. Calvert highlights AI's game-changing role in rapid prototyping and personalized experiences, like adaptive car soundscapes while stressing ethical boundaries, human intuition, and "pleasant violations" for standout, trustworthy branding. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music incorporated in this video is the intellectual property of its respective developer and is protected under applicable copyright laws. Notwithstanding that it is a free-to-use version, Business Talk, Global Management Consultancy, and Deepak Bhatt do not own, and expressly do not claim, any rights, title, or interest in or to this music. B. Prof. Gemma Calvert shared profound insights from her research, “Multisensory Neuromarketing in the Age of AI”, during an engaging conversation on the Business Talk podcast channel. The uploaded video contains copyrighted content, so changing any graphics, music, or on-screen appearance of the author or host is not allowed.