AI Meets Hospitality: Crafting Personalized Experiences at Record Speeds

Callum McPherson reveals how AI is ushering in the next generation of hotel guidebooks, providing tailored and localized experiences. Callum is the founder and CEO of Obvlo, an AI platform used by hotel and travel brands like Virgin Hotels to produce, maintain and personalize local area content for any destination on Earth. An avid traveller, following university Callum spent 4 months driving overland from Scotland to South Africa before crewing a yacht across the Atlantic. This passion took him into hotels, initially working as the night manager for what was at the time the 3rd highest-rated luxury hotel on TripAdvisor in Europe. The last decade has seen Callum following another passion into the technology world, first in fintech using bank data for credit risk and identity and now applying data to personalisation and travel. Travel is one of the last major sectors of the economy to be disrupted by data in the way that finance and banking has been.