AI Meets ‘I Do’: David’s Bridal President Elina Vilk on Pearl Planner and the Future of Wedding Planning for Brides and Pros

On this episode of Love Stories Radio, host Rachel Jo Silver, GM of Media at David's Bridal and founder of Love Stories TV sits down with Elina Vilk, President of David’s Bridal, for the official launch of Pearl Planner—a revolutionary, AI-powered planning platform that’s about to change the way couples plan their weddings. Born from David's 70 years of firsthand experience with brides and a passion for solving the real, anxiety-inducing pain points of wedding planning, Pearl Planner replaces your binder, your spreadsheet, and your stress with a personalized, intuitive tool to guide you from “Yes” to “I do.” Elina breaks down how Pearl Planner streamlines every step, from building your wedding vision board and timeline to surfacing vendors based on your style, location, and budget—plus, it's 100% free. Whether you’re Type A or totally overwhelmed, planning with a pro or flying solo, Pearl meets you where you are and helps you create the wedding you’ve always imagined—minus the burnout. Episode Highlights: • The Wedding Planning Problem: Why even one task (like engagement photos) is actually 10 hidden tasks—and how Pearl helps. • AI, But Make It Romantic: How generative AI powers a fully customizable planning experience that updates in real time. •Social Media Meets Sanity: Why pretending wedding pressure doesn’t exist is unhelpful—and how Pearl helps you stay grounded and inspired. •Vendors Win, Too: High-intent lead generation for local wedding pros—so no one wastes a single red cent on advertising again. •This is David’s Bridal’s love letter to every bride in America—and a game-changer for the entire industry. Pearl Planner is now launched in beta. Learn more and request early access at pearl.davidsbridal.com