AI Mirror: Put People in Your Brand | Jabeen Zaidi & Jimmy Ralph

A fitting room you can skip, a brand story you can step into, and retail data you can finally measure. I’m talking with Javeen, founder of Spring AI, about “Glass” an immersive AI try-on mirror that lets shoppers see themselves wearing products inside the moment they actually want to live, not just under harsh store lighting next to a rack.We get into how Spring AI started as a professional AI visualization platform for creators, then hit a hard truth: realism doesn’t matter if it doesn’t convert. From there, Javeen explains how Glass bridges the gap between imagination and purchase confidence, why that matters for customers who hate fitting rooms, and how it aligns with Gen Z’s shift from “Is it good?” to “Is this for me?” If you care about fashion tech, customer experience, or the future of shopping, you’ll hear practical examples of how immersive retail can make the customer the star of the brand narrative.Then we flip to the business side: retailers have clicks online, but in-store behavior is mostly invisible. We talk about unlocking real engagement metrics, understanding what people try and abandon, and using those insights to reduce blind marketing, cut inventory carrying costs, and even shrink store footprints. We also explore event activations where sponsors can pay to be featured and brands can capture leads while creating highly shareable content.If this sparked ideas for your store, brand, or next event, subscribe, share the episode with a friend in retail, and leave a review with the most exciting (or concerning) use case you can imagine.