EPISODE · Dec 4, 2025 · 33 MIN
AI Mode, Gemini 3 & the Future of Search: Jes Scholz on What SEOs Must Do Now
from The Near Memo · host Greg Sterling, Mike Blumenthal & David Mihm
Send us Fan MailIn this packed episode, Jes Scholz joins Greg Sterling and Mike Blumenthal to explore where AI search is really headed. From conversational interfaces replacing the search box to the competitive implications of Gemini 3, Jes explains why Google’s index is shrinking, why publishers must evolve, and why consensus around brand salience — not keywords — decides visibility.We also cover local search dynamics, review-based consensus modeling, multi-touch attribution myths, and how to create content that earns true distribution in 2025.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
What this episode covers
Send us Fan Mail In this packed episode, Jes Scholz joins Greg Sterling and Mike Blumenthal to explore where AI search is really headed. From conversational interfaces replacing the search box to the competitive implications of Gemini 3, Jes explains why Google’s index is shrinking, why publishers must evolve, and why consensus around brand salience — not keywords — decides visibility. We also cover local search dynamics, review-based consensus modeling, multi-touch attribution myths, and how...
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AI Mode, Gemini 3 & the Future of Search: Jes Scholz on What SEOs Must Do Now
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