AI-Native Innovation: Synthetic Market Research and the Future of SaaS

Join this episode of DM Radio as host Eric Kavanagh speaks with Kamila Zahradnickova of Lakmoos and Tim Lidman of Clyde about two distinct but transformative applications of AI. Learn how Lakmoos uses mathematical simulation models and AI-powered digital twins to help organizations test products, campaigns, and business decisions before launching them in the real world. Next, learn lessons from building and selling ThinkTank to Accenture and why SaaS is evolving - not disappearing - as AI-native applications reshape software design and user experiences.  Explore how AI is changing everything from market research and customer insights to enterprise workflows and software development.