AI Optimism, ROI Pressure, and Marketing Focus | Emily Thompson from CoSchedule

In this episode of Pathmonk Presents, Emily Thompson, Marketing Manager at CoSchedule, breaks down the findings from CoSchedule's latest marketing research report and what they reveal about AI adoption and performance pressure. While 79% of marketers say AI improved their results, ROI is declining across channels and lead generation remains the top priority. Emily shares why marketing project management is the overlooked lever for growth, how content saturation is raising the stakes, and why staying human is more critical than ever. If you're navigating AI-driven change, tightening KPIs, and rethinking your productivity systems, this conversation delivers clarity and direction.