AI-overview: Dit is alles wat je moet weten!

from Daniel Kuipers Podcast · host Daniël Kuipers

In deze aflevering duiken Daniël en Tom in de impact van AI-Overview op SEO en het bredere online marketinglandschap. Ze bespreken hoe zoekgedrag verandert door generatieve AI en hoe Google met AI-overview antwoorden direct toont, wat leidt tot minder kliks naar websites. De zichtbaarheid wordt belangrijker dan verkeer, en autoriteit op meerdere kanalen speelt een grotere rol. Technische SEO blijft belangrijk, maar de rol van de marketeer verandert fundamenteel. Er is nog veel onbekend, maar één ding is duidelijk: contentcreatie en distributie moeten sneller, slimmer en schaalbaarder wordeningezet. TakeawaysAI-overview toont vooral informatieve zoekopdrachten: 97% daarvan activeert deze feature.Kliks dalen, maar vertoningen stijgen – focus verschuift naar zichtbaarheid boven verkeer.Autoriteit buiten je site, zoals via socials, wordt cruciaal om getoond te worden.SEO-specialisten moeten hun KPI’s herdefiniëren richting conversies en merkwaarde.De rol van contentproductie verschuift: schaalbare, multimediale creatie wordt leidend.Zoekgedrag versplintert over kanalen als TikTok, ChatGPT en marketplaces.

Episode metadata supplied by the publisher feed · Published Jun 6, 2025

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AI-overview: Dit is alles wat je moet weten!

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