AI Overwhelm and Opportunity: How Small Businesses Can Actually Win (with Mariana Dalto)

I sit down with Mariana Dalto—marketing strategist, AI consultant, and business transformation pro. With over 30 years of experience in marketing, sales, and operations, Mariana has a knack for helping business owners cut through the tech noise and actually put AI to work. We get into why so many business owners (maybe you too) hesitate to dive into AI, how to deal with the madness of thousands of new tools, and why you don’t need to be a tech genius to get started. Mariana shares her straightforward six-step process for bringing automation and AI into any business, plus some real-world advice on spotting easy wins, reducing overwhelm, and getting your team on board. We talk about prompt engineering, practical tips for using chatbots, and simple workflow tweaks that can save you serious time and money. If you’re curious where to start, or you’ve been dragging your heels on AI, Mariana’s got you covered. Tune in, take notes, and be sure to check out her podcast, The Mariana Dalto Show, for more ideas and inspiration.