AI, Personalization, and Privacy: Striking the Right Balance

Consumers expect personalized ad experiences, but they also demand stronger privacy protections. So how can advertisers deliver relevant ads while staying compliant with evolving privacy laws?In this episode, we explore how AI-driven personalization is reshaping advertising—and the challenges of balancing relevance with ethical data use.Our expert guests break it all down:Ned Dimitrov (VP of Data Science, StackAdapt) – On AI-powered contextual personalization and the cookieless futureYang Han (CTO, StackAdapt) – On navigating privacy regulations in different verticals and jurisdictionsCarole Lawson (Chief Data Officer, MarketStorm) – On ethical data collection and how brands can ensure consumer trustAI is transforming how ads are tailored to audiences—but where should advertisers draw the line between personalization and privacy?