EPISODE · Jan 14, 2026 · 49 MIN
AI Playbook For Contractors
from Behind the Toolbelt · host Ty Backer
Send us Fan MailWe unpack how AI is changing homeowner search and why reputation must live beyond a website. Steven Spence shares how Project Map It helps contractors prove local work, capture more written reviews, and create fresh, trustworthy signals that AI can surface.• Mapping real jobs to prove local trust• Dual-path review capture without logins• Public profile pages that aggregate proof• GEO vs SEO and why consistency wins• NAP alignment across directories• Writing project descriptions that feed AI• Using AI for SOPs, budgets, and outreach• Short-form content, clips, and captions• Trends from CertainTeed and ABC road shows• Workforce, leadership, and community impact• Roofers In Recovery awareness and supportRoofersinrecovery.org — contact us to get resources and learn how to support your teamBehind The ToolBelt has merged with the TC Backer YouTube Channel. Everything BTTB and TCB is now in one place. Go to the channel and subscribe.https://www.youtube.com/channel/UCrj7GjAGEsAjOXEYKhh6FLQ/Follow us on the TC Backer Facebook page as well as instagramhttps://www.facebook.com/tcbackerconstructionhttps://www.instagram.com/tcbacker/Check out our podcast website to find your favorite app to listen to the Behind The ToolBelt episodes streaming now!https://podcast.behindthetoolbelt.com
What this episode covers
Send us Fan Mail We unpack how AI is changing homeowner search and why reputation must live beyond a website. Steven Spence shares how Project Map It helps contractors prove local work, capture more written reviews, and create fresh, trustworthy signals that AI can surface. • Mapping real jobs to prove local trust • Dual-path review capture without logins • Public profile pages that aggregate proof • GEO vs SEO and why consistency wins • NAP alignment across directories • Writing project des...
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AI Playbook For Contractors
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