AI-Powered Growth Strategies for Modern Banking episode artwork

EPISODE · Jun 11, 2025 · 41 MIN

AI-Powered Growth Strategies for Modern Banking

from Banking Transformed with Jim Marous · host Evergreen Podcasts

Despite having established customer bases and trusted brands, many financial institutions struggle to keep pace with the rapid technological evolution driven by fintech firms and digital-first challengers. The potential of AI to transform banking operations, enhance customer experiences, and unlock new revenue streams is evident, yet implementation continues to be a significant hurdle. I'm joined on the Banking Transformed podcast by Marc Corbett, Director of Solutions Engineering Americas for Backbase, to discuss one of the most pressing challenges facing retail banks today: effectively deploying AI solutions to drive growth. We explore how retail banks can effectively overcome implementation challenges, harness AI technologies, and transition from reactive to proactive business models. Marc brings valuable insights on navigating this complex landscape to unlock what Backbase calls "Growth Mode" – a state where banks can fully leverage AI to drive sustainable competitive advantage in today's hyper-competitive marketplace. This episode is sponsored by Backbase Backbase helps financial institutions unlock growth mode by transforming fragmented experiences into seamless, customer-centric journeys. Whether it’s modernizing onboarding, streamlining lending, or scaling commercial offerings, Backbase powers the front-end innovation banks need to compete—and win. Learn more at backbase.com.

Despite having established customer bases and trusted brands, many financial institutions struggle to keep pace with the rapid technological evolution driven by fintech firms and digital-first challengers. The potential of AI to transform banking operations, enhance customer experiences, and unlock new revenue streams is evident, yet implementation continues to be a significant hurdle. I'm joined on the Banking Transformed podcast by Marc Corbett, Director of Solutions Engineering Americas for Backbase, to discuss one of the most pressing challenges facing retail banks today: effectively deploying AI solutions to drive growth. We explore how retail banks can effectively overcome implementation challenges, harness AI technologies, and transition from reactive to proactive business models. Marc brings valuable insights on navigating this complex landscape to unlock what Backbase calls "Growth Mode" – a state where banks can fully leverage AI to drive sustainable competitive advantage in today's hyper-competitive marketplace. This episode is sponsored by Backbase Backbase helps financial institutions unlock growth mode by transforming fragmented experiences into seamless, customer-centric journeys. Whether it’s modernizing onboarding, streamlining lending, or scaling commercial offerings, Backbase powers the front-end innovation banks need to compete—and win. Learn more at backbase.com.

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AI-Powered Growth Strategies for Modern Banking

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Frequently Asked Questions

How long is this episode of Banking Transformed with Jim Marous?

This episode is 41 minutes long.

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This episode was published on June 11, 2025.

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Despite having established customer bases and trusted brands, many financial institutions struggle to keep pace with the rapid technological evolution driven by fintech firms and digital-first challengers. The potential of AI to transform banking...

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