AI-Powered Sales Training: Syrenn Cofounders Share Their Journey - Nati Solomon Fett and Colin Guest

Join us for an in-depth conversation with Nati Solomon Fett and Colin Guest, the cofounders of Syrenn, a Madison-based AI-powered sales training platform that's revolutionizing how sales teams practice high-stakes conversations.In this episode, we explore Syrenn's unique approach to sales training - moving beyond traditional role-playing to create AI-powered scenarios that actually help sales reps improve their conversational skills. Both Nati and Colin bring strong technical backgrounds to this challenge, and their journey from multiple pivots to finding product-market fit offers valuable lessons for any entrepreneur.We dive deep into their hands-on customer discovery process, including walking into gyms and car dealerships to understand how sales training really works. You'll hear about their experience in the Madworks Accelerator Program, their thoughts on building with AI coding tools like Cursor, and what they've learned about Madison's tight-knit startup ecosystem.Key Topics Covered→ Building AI-powered sales training from the ground up→ The pivot journey: from solution seeking problem to market fit→ Real-world customer discovery strategies→ Co-founder dynamics with two technical founders→ Madworks Accelerator experience and mentorship value→ Madison startup community pros and cons→ Leveraging AI tools for faster development About SyrennSyrenn helps sales managers remove themselves as bottlenecks in training by providing AI-powered role-play scenarios for their sales reps. Resources MentionedSyrenn: https://syrenn.co/Cursor AI coding tool: https://cursor.com/enMadworks Accelerator: https://www.startingblockmadison.org/madworks-business-acceleratorStarting Block Madison: https://www.startingblockmadison.org/ Podcast SponsorValency FundFlexible funding solutions designed for sustainable growth of Wisconsin companies.Learn more at https://www.valencyfund.com/🔻 Connect With Us 🔻Subscribe to the Startup Wisconsin Newsletterhttps://www.startupwi.org/Upcoming Tech and Startup Events in Wisconsin (400+ every year)https://www.startupwi.org/eventsFollow us on LinkedInhttps://www.linkedin.com/company/startup-wisconsin/Connect with Jacob Miller:https://www.linkedin.com/in/kineticbearInterested in being a guest? Reach [email protected] Wisconsin's mission is to connect, educate, inspire, and grow tech startup communities across the state, not just during events, but year-round. This podcast is part of that vision, creating deeper connections and sharing the knowledge that helps Wisconsin's startup ecosystem thrive.This podcast is made by your friends at Headway.https://www.headway.io