EPISODE · May 19, 2025 · 39 MIN
AI-Powered Search: Disruptive Risk or Strategic Advantage?
from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
AI is reshaping search discoverability and business visibility. Mike Walrath, CEO of Yext, explains how Google's monetization model faces disruption from emerging AI search competitors. He details how businesses must structure data for machine consumption rather than humans, identifies opportunities in local search fragmentation, and demonstrates how granular competitive intelligence can pinpoint exactly where digital presence improvements are needed. Show NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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What this episode covers
Navigate the AI-powered search revolution and maintain business discoverability with Mike Walrath from Yext.
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AI-Powered Search: Disruptive Risk or Strategic Advantage?
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