AI Product Marketing Partners Actually Use w/ Rachel Roundy of Snowflake

Product marketing often looks polished in a deck — but breaks down when it reaches partners, sales, and the field.In this episode of Never GTM Alone, Rick Currier is joined by Rachel Roundy, Product Marketing Lead for AI at Snowflake, to explore what it takes to build product marketing that partners actually use in real-world GTM motions.Drawing on her experience at Intel and Snowflake, Rachel shares practical insights on:Designing modular messaging that scales across partners and regionsCreating feedback loops that keep product marketing grounded in executionAvoiding AI hype while staying aligned to real buyer needsAligning product, sales, demand, and partner teams around a clear GTM North StarRather than theory, this conversation focuses on execution — where product marketing most often breaks down and how to fix it in partner-led environments.This episode is for partner, alliance, and product marketers who need faster GTM execution, clearer handoffs, and messaging that drives adoption and pipeline.