AI, Proof, and People: The New Rules of Enrollment and Expertise

AI has shifted, not erased, the role of expertise in higher ed marketing (Holly Leach).Purdue Daniels School boosted domestic apps 40% by doubling down on in-person events and direct follow-up (Keystone Education Group).Yeshiva University’s MBA program saw prospects drop because AI cited outdated tuition—proving why canonical, up-to-date program pages are essential.53% of domestic students rank affordability as top factor, but families also want evidence of value and experience.AI now drives up to 30% of program discovery. If your data isn’t accurate everywhere, you lose trust (and inquiries).Action steps: Audit your program pages, invest in responsive advising and yield conversations, and measure impact by applications and deposits—not just clicks.Learn more about the Higher Education Marketing Institute:Website: https://highereducationmarketinginstitute.com/X: https://x.com/HEMInstituteLinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/YouTube: https://www.youtube.com/@HigherEducationMarketing