AI Readiness Ep 31: Gordon Logan on AI Transformation, From Proof of Concept to Royalties at Scale

In this episode of the Databricks Diaries, host Andy is joined by Gordon Logan, Director of Data Services at PRS for Music, for a deep dive into the unique challenges of preparing a century-old organisation for the AI era. Managing data for over 180,000 members—including composers, songwriters, and publishers—Gordon shares how his team navigates astronomical data volumes driven by the modern shift to streaming and digital consumption. He discusses the critical transition from isolated experiments to a structured, momentum-driven AI strategy backed by executive leadership.Gordon explores the essential components of building an AI-ready culture, prioritising data literacy and "AI efficacy" to ensure the workforce uses powerful tools like Copilot ethically and responsibly. The conversation highlights a disciplined, business-led approach to use cases, moving away from "technology vanity exercises" and focusing instead on measurable outcomes like accurate royalty distribution and improved member services. Listeners will learn how PRS for Music employs a cross-functional AI team to stress-test hypotheses, ensuring that every technological advancement facilitates tangible business value while protecting the sensitive data of the UK’s creative community.