AI Ready Press Releases Drive Leads | Sarah Evans

What if a single press release could generate over 1,500 citations across ChatGPT, Perplexity, and other AI platforms? Sarah Evans, Partner and Head of PR at Zen Media, reveals how she's reimagining press releases for the AI era and why hotels need to act now.Sarah shares the exact framework that transformed her results from zero ChatGPT leads to 3-5 per week. The secret? Stop writing for journalists and start writing for large language models. She breaks down the anatomy of an AI-ready press release: ditch dates, add schema markup, create FAQ sections based on actual search queries, and never link to your homepage.Key insights include why you should send press releases every 28 days (AI models literally forget you otherwise), how to structure headlines around your prompt universe, and why syndication pickups that PR pros dismissed now signal credibility to AI.Sarah explains the dual pathway approach: one traditional release for media, one AI-optimized for LLMs. She reveals why not all wire services work with AI platforms, how to audit your website for AI readiness, and why your highest authority page should be your press release link.Plus: measuring results through prompt universe tracking, understanding answer share, and positioning your hotel to show up when travelers ask AI where to book. If you've wondered whether press releases still matter or how to prove PR ROI, this episode delivers concrete answers with real data.Find Sarah's GenAI Press Release GPT and connect with her on LinkedIn at https://www.linkedin.com/in/prsarahevans/. Learn more at zenmedia.com.