AI Reality in Accounting: The Hard Questions Firms Face

In this episode, we explore what’s actually happening inside firms right now as artificial intelligence begins to change strategy, talent models, partnerships, operating structures, and decision-making at every level. While nearly 98% of accounting firms are already using AI in some form, only about 1 in 5 have a documented AI strategy. That gap is where the biggest risks and opportunities exist. This conversation kicks off a powerful leadership series built around five critical questions senior partners and executives must answer today if they want their firms to remain relevant in the next decade.Watch this episode on YouTube: https://youtu.be/x7uvCiJ6VD8Thank you to our Season Partners for making this series possible.Fieldguide is the AI-native platform for audit and advisory enabling human and AI collaboration to scale capacity, improve quality and transform how firms operate. fieldguide.ioKarbon is the global leader in AI-powered practice management software for accounting firms. Their research into how technology is reshaping firm performance is essential reading for anyone leading a firm in 2026. karbonhq.comDigits is the AI-powered financial intelligence platform helping accounting firms and their clients make faster, smarter decisions with their numbers. digits.comAccounting Voices is a senior sense-making platform for firm owners, managing partners and senior operators navigating the forces reshaping accounting firms. Host Rob Brown convenes structured conversations with leaders across the profession to interpret what AI, private equity, consolidation and leadership pressure mean in practice.This season, AI Reality Inside Firms, brings together senior accounting firm leaders answering the same five structured questions about how AI is actually landing inside firms, separating execution from narrative.Find all episodes on your preferred podcast platform or on the Accounting Voices YouTube channel. https://www.youtube.com/@accountingvoicesTo find out more or to explore season partnership opportunities, connect with Rob on LinkedIn. https://www.linkedin.com/in/therobbrown