AI Replaces Forms, Pre-Screens Job Applicants and Trains Teams with Rob Imbeault from Heartee Foods

In this episode of This New Way, Aydin talks to Rob, co-founder of Heartee Foods, co-founder of Assent and longtime AI practitioner, about how he’s integrating AI into every corner of his mushroom farming business — from training systems and voice-driven data entry to hiring pipelines and grant applications. Rob shares how his team replaced costly software with internal tools powered by LLMs, dramatically accelerating operations and unlocking new insights. If you're curious how AI can power real-world logistics and training — this one's for you.Timestamps:00:00 – Intro: Rob’s background in machine learning and startup journey01:15 – Building Heartee Foods and pivoting from software to farming03:00 – Voice-based data collection for daily farm operations04:50 – Replacing forms with AI-powered voice inputs06:00 – Creating an internal LMS using LLMs and video training07:40 – Why traditional audits now take 2 hours instead of 2 weeks10:00 – The power of voice in AI interfaces and workplace design12:00 – Using AI to build and query internal documentation systems13:45 – Why LLM-powered search beats traditional search16:30 – Building internal software faster than ever before20:00 – How Rob uses AI to evaluate job candidates using transcripts24:00 – Demo: Ranking resumes with NotebookLM28:00 – Using LLMs to draft government grant applications34:00 – Automating grant budgeting and narrative writing with AI36:00 – The future of coding: From dev-led to voice-initiated workflows38:00 – Rob’s advice to leaders: “Just start using it”Tools & Resources Mentioned:Fellow – For recording and transcribing interviewsAnthropic Claude / GPT-3.5 – Used to build internal toolsNotebookLM (Google) – Used to rank resumes and answer hiring questionsCursor – AI coding tool for faster software developmentSiri (macOS voice dictation) – Used for hands-free data entry and draftingCustom LMS with LLM integration – Built in-house to replace third-party toolsSubscribe at Thisnewway.com to get the step-by-step AI workflows.