AI Reshapes ERP Systems, Facebook's New Creator App, Qualcomm Acquires Modular, and More

In this episode, we explore how AI is transforming enterprise resource planning (ERP) systems, moving from task automation to restructuring operations with AI-native solutions. These solutions, built as networks of autonomous agents, offer significant efficiency improvements and cost reductions for early adopters. We also discuss Facebook's new AI companion app designed to help creators expand their audiences, and Qualcomm's acquisition of chip startup Modular to enhance its AI software capabilities. Additionally, we cover Orange's appointment of Usman Javaid as its next AI chief, Levi's and Heinz's creative marketing strategies during the World Cup, and Riviera Partners' acquisition of Lateral Labs to boost AI talent recruitment. Finally, Dan Hollaway delves into the concept of ethos, exploring its roots in ancient Greek philosophy and its relevance in today's digital age. Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead, is where his independent writing and projects live. Enjoy the show? Leave AI in Marketing a five-star rating. It takes ten seconds and helps more people find the podcast. Start your VoiceStream free trial today! Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead, is where his independent writing and projects live. Enjoy the show? Leave AI in Marketing a five-star rating. It takes ten seconds and helps more people find the podcast. Start your VoiceStream free trial today! 📚 Sources: https://www.mckinsey.com/capabilities/mckinsey-technology/our-insights/the-end-of-erp-as-we-know-it-five-ways-ai-is-disrupting-erp https://techcrunch.com/2026/06/24/facebook-rolls-out-an-ai-companion-app-for-creators/ https://www.wired.com/story/qualcomm-buys-buzzy-chip-startup-modular-for-nearly-dollar4-billion/ https://www.mobileworldlive.com/ai-cloud/orange-readies-ai-chief-succession/ https://www.prdaily.com/the-scoop-levis-and-heinz-are-stealing-the-world-cup-spotlight/ https://thenextweb.com/news/riviera-partners-acquires-lateral-labs-ai-recruiting https://danhollaway.substack.com/p/ethos-the-character-that-speaks-before