AI Search Becoming More Important to Drive Organic Traffic

For small businesses, being able to generate organic traffic to one's business website is simply gold. The primary way this is achieved, of course, is through search traffic, but like everything else in business today. AI is changing the playing field significantly, and now 26% of companies received more than half their traffic from AI search in 2025, and 49% expect to reach that mark by late 2026, according to findings from a just-released study from Branch Metrics. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.