AI Search, GEO & Enterprise SEO: Winning in the Age of AI Agents with Daniel Horowitz

Episode Overview:In this episode of Marketing in the Age of AI, Emanuel Rose sits down with Daniel Horowitz to break down enterprise SEO, AI search visibility, GEO, and how agentic AI is transforming content strategy and digital growth.What You’ll Learn:Why AI search is changing how buyers research and make decisionsHow to optimize content for LLMs, AI agents, and enterprise SEOThe shift from traffic volume to higher-quality, AI-informed leadsWhy comparison pages and structured content are critical in GEOHow to update legacy content for AI search visibilityA smarter hybrid approach: human-first content + AI optimizationFeatured Guest:Daniel Horowitz – Enterprise SEO strategist driving organic growth through technical SEO, content strategy, and data-driven experimentation. Now part of the Salesforce ecosystem, Daniel helps scale content and connect search performance directly to revenue outcomes.Episode Highlights:The rise of comparison content in AI-driven buying journeysWhy listicles and “self-ranking #1” content are losing effectivenessHow Salesforce scales internal linking and SEO automationUsing AI (like Gemini) for outlines while keeping humans in control of content qualityThe “hybrid gating” strategy: turning PDFs into AI-friendly content assetsFixing outdated AI narratives by updating existing pagesThe future of SEO: optimizing for humans, LLMs, and AI agents simultaneouslyConnect and Explore More:Connect with Emanuel Rose:LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with Daniel Horowitz: https://www.linkedin.com/in/danielhorowitzseoFurther Reading or Resources:📖 Blog Post:https://emanuelrose.com/ai-search-agents-and-the-new-enterprise-seo-playbook/🌐 Learn more from Emanuel Rose:https://emanuelrose.com/📘 Book:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/👍 Like this video, subscribe for more insights on AI, SEO, and growth strategy—and comment below: How are you adapting your content for AI search and agents?#ArtificialIntelligence #DigitalStrategy #Innovation #SEO #GEO #AEO #AIsearch #ContentStrategy #EnterpriseSEO #MarketingStrategy