AI Search Is Hiding Your Brand From Buyers — Here's the Free Audit That Proves It

"Bad enablement is worse than no enablement. A frustrated prospect is worse than one that didn't get quite enough." — Glen Torregiani, Founder, EnAIbldHubSpot called it a traffic apocalypse. Neil Patel confirmed it earlier this year: bot traffic has surpassed human traffic for the first time. Inbound leads are dropping. Buyers are arriving later, with a shorter list and less patience — and most sales and marketing teams are still operating like it's 2021.Here's what's actually happening. B2B buyers are using AI as a research assistant, not a search engine. They're asking ChatGPT, Perplexity, and Claude who to call before they ever visit your website. That traffic doesn't show up in your analytics. You're not seeing the first third of their buying journey. And if you're not part of those LLM conversations during the research phase, you're not on the shortlist before the hand goes up.This episode is the first in Revenue Remix's dark funnel series. Steve Krull, CEO of BeFound Online, breaks down why most brands are invisible in LLM search results and exactly what to do about it — including a free audit using SEMrush's AI visibility tool that gives you proof of the problem you can take straight to your leadership team. He also covers content architecture: why a 13-piece pillar structure drives up to 35% greater organic exposure and why your first paragraph now matters more than your entire keyword strategy.Glen Torregiani, Founder of EnAIbld, covers the other half of the problem — what has to happen on your website when an anonymous buyer finally lands on it. Why gated content is broken now that buyers can get a good-enough answer from Claude in 30 seconds. Why a bad chatbot experience loses deals before sales ever gets involved. Why 97% of your visitors will never fill out a form and what you can do about it.They also cover query fan-outs — the related questions LLMs generate when a buyer prompts them — and how to reverse-engineer those questions into your next content strategy. Practical and specific throughout.One critical tip from the episode: when auditing your own AI visibility, log out, open a private browser, and start a new chat. If you test from your own account, the results are biased toward your brand. You need a clean session to see what a stranger actually finds.This episode is part of a series. The follow-up with Toni Hopponen and Glen Torregiani covers what to do once a buyer is in the middle of the funnel — the 8 to 14 stakeholders sales never meets and the content gap that's killing deals. Dropping next week.Steve Krull — CEO, BeFound Online. 20+ years in digital marketing and AI search visibility. Glen Torregiani — Founder, EnAIbld. Buyer enablement for the AI era.Summer Poletti is the Founder and CRO of Rise of Us, a revenue architecture consultancy for growth-stage B2B companies. She works with founders and CEOs past $5M who need more than another sales hire — they need the system that makes growth sustainable and the diagnosis that tells them where the real gap is. It's never just sales. theriseofus.comRevenue Remix is on Apple Podcasts, Spotify, YouTube, Amazon Music, and iHeart.