EPISODE · Apr 25, 2025 · 22 MIN
AI Search, Schema, and the Future of Podcast Discovery w/Robert Downey
from Tools of the Podcast Trade · host J. Rosemarie Francis
In this episode, Robert Downey, Co-founder of Simply Be Found, explains how voice search and AI-driven indexing revolutionize how small businesses and podcasters get discovered online. He offers powerful insights on schema, content creation, and the future of SEO, urging creators to adapt quickly or risk being left behind. Robert also shares practical tips for leveraging schema, blogging, and raw video content to increase organic visibility without relying on paid ads.Key Takeaways01:58 AI Search Will Disrupt Traditional SEO: The way we know Google search is dying… AI search is replacing it. No ads, no typical SEO rules.03:57 Schema is Critical for Discovery: Podcasters and business owners must use schema markup to help AI and voice search understand who you are and who your content is for.05:35 Voice Search Registration is a Must: Robert helps businesses get listed on 500+ networks, including Alexa, Siri, and Bixby, that’s your modern-day Yellow Pages.15:25 Create Content From Client Work: After every job, record a short video explaining the problem you solved. Upload it. Repurpose it.20:08 Raw > Perfect: People Want Realness: AI can create polished podcasts, but people crave the human connection. Don’t be afraid to be real.Bio: Rob Downey is the co-founder of Be Found, a platform dedicated to helping small businesses grow their online presence and connect with local customers. With over 30 years of experience in digital marketing and SEO, Rob focuses on simplifying complex marketing tactics to make them accessible and effective for small business owners. Connect with Robert: YouTube | WebsiteHaven't started your podcast yet? What are you waiting for? Grab my free Start Your Podcast Now guide and get guidance on how to start a podcast today: https://www.podcubator.com/start-your-podcast-now-3for2#AIvoicesearch #schemaforpodcasters #podcastdiscoverability #SimplyBeFound #howtouseschemamarkupSend us a textSupport the show===================================== 👉Helpful Resources: Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-awayStart Your Podcast Quick Start Guide: https://bit.ly/3DlHm26Join my Substack: https://bit.ly/3DJAbkoLearn The Secrets To Selling Online: https://bit.ly/3OTExrrShop Podcast Microphones: https://amzn.to/3Rvz4c7Podcast hosted by BuzzsproutDisclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost. Get full access to Tools of the Podcast Trade at toolspodcasttrade.substack.com/subscribe
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AI Search, Schema, and the Future of Podcast Discovery w/Robert Downey
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