AI Strategy Shift: Moving Beyond Workflow Automation

Episode #285: Jerome Stewart, Chief Marketing Officer at Conviva, explains why AI must move beyond workflow automation into real business impact. He shares how marketers can use iteration, systems, and sharper messaging to accelerate growth. Stewart also emphasizes that trust and relationships still matter most. His perspective shows how leaders can blend AI speed with smarter outcomes.“Embrace AI, but maintain that humanity, maintain that human touch, and then use AI to help break in, help expedite, and help increase the quality.” - Jerome StewartIn this episode, Jerome shares how modern B2B leaders should rethink AI as a strategic growth lever rather than a productivity tool alone. He discusses messaging systems, pipeline influence, account-based trust building, and why human judgment remains essential. The episode offers a practical framework for executives balancing automation, quality, and long-term market differentiation.Follow Jerome Stewart on LinkedInFollow host Steve MacDonald on LinkedIn