AI Success Story: Streamlining Lead Qualification, Sales Outreach, and Personalization

Many marketing leaders in industrial companies have their hand in sales as well. That's certainly the case for Eric Seiberling, Vice President of Sales and Marketing at MXD Process. This episode is all about how Eric has successfully used AI to streamline critical (yet routine) sales and marketing processes and better yet, get the whole team on board as well.In this episode, Eric Seiberling, Vice President of Sales and Marketing at MXD Process, shares his diverse career journey and insights into the adoption of AI in sales and marketing processes. He shares how his team uses AI to cut the sales quoting process down by 80%, personalize sales personas and messaging, and how to make it easiest for the team to trust and adopt AI into their everyday tasks. He also emphasizes the importance of cross-team collaboration and offers practical advice on fostering strong human connections across departments and office locations.TakeawaysCustom GPTs were developed to cater specifically to their industry needsFostering collaboration among teams is essential for success.Celebrating team achievements helps build a strong company culture.Leadership alignment is necessary for successful AI experimentation.Lowering the stakes can encourage teams to adopt new technologies.Continuous learning and iteration are key in AI development.Consulting for nonprofits combines corporate techniques with theological insights.ResourcesConnect with Eric on LinkedInConnect with Wendy on LinkedInLearn more about MXDProcessRelated Episode: Taking AI Up a Notch: Training Brand Voice, AI Assistants, and Custom GPTsRelated Episode: AI Strategies and Tools for Industrial MarketersRelated Episode: The State of AI: Chatbots, Reasoning Models, and AgentsAI Resource: Marketing AI Institute AI Resource: AI First Academy with Allie K. MillerAI Resource: OpenAI Training Courses Register for the Industrial Marketing Summit