EPISODE · Feb 8, 2026 · 13 MIN
AI Takes Over Advertising: What's Next for Commercials
from Tech News Briefing · host Tech News Briefing
Today is the Super Bowl 🏈! Before you huddle up for the big game, we're bringing you an episode of What's News Sunday we thought you might enjoy. Host Alex Ossola, along with Journal reporters Katie Deighton and Suzanne Vranica, are taking a look at the Super Bowl's other main event: the ads.The annual game is the world's most high-stakes advertising showcase, and this year, artificial intelligence will be front and center. AI titans like OpenAI and Anthropic will feature their own ads as the race for name recognition ramps up. Tune in to hear how AI is rewriting the playbook for the future of the advertising industry.And if you enjoy the episode, be sure to check out the What’s News podcast.Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
Today is the Super Bowl 🏈! Before you huddle up for the big game, we're bringing you an episode of What's News Sunday we thought you might enjoy. Host Alex Ossola, along with Journal reporters Katie Deighton and Suzanne Vranica, are taking a look at the Super Bowl's other main event: the ads. The annual game is the world's most high-stakes advertising showcase, and this year, artificial intelligence will be front and center. AI titans like OpenAI and Anthropic will feature their own ads as the race for name recognition ramps up. Tune in to hear how AI is rewriting the playbook for the future of the advertising industry. And if you enjoy the episode, be sure to check out the What’s News podcast. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
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AI Takes Over Advertising: What's Next for Commercials
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