EPISODE · Jun 11, 2026 · 50 MIN
AI That Sells While You Sleep
from Remodelers On The Rise · host Kyle Hunt
What if your website could answer pricing questions and book discovery calls before a salesperson ever picked up the phone? Paul DeRoche of Moss Building and Design built "Ask Natalie," an AI tool trained on 7,000+ real projects that walks prospects through actual costs and timelines based on work done in their neighborhood. He breaks down what it actually cost to build and what surprised him most after launch. If you have been wondering how AI can actually move the needle in your remodeling business, this one is worth your time.Want to keep in touch with past clients and prospects without the hassle of writing content yourself? That’s exactly what Remodelers AutoPilot does — each month you get a done-for-you email newsletter and social media posts, ready to send.Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights!Key TakeawaysInnovation through Core Values and TechnologyTransparency as a Strategic DifferentiatorProprietary Data and AI for Market AdvantageBlending Human Expertise with AIDigital Tools Enhancing Customer ExperienceAI-Driven Proactive Project ManagementChapters00:00 Introduction to Paul and Moss Construction07:07 The Evolution of Moss and Its Challenges11:11 Innovating with AI: The Birth of Natalie15:15 Customer Engagement and Trust Dynamics21:20 Leveraging Technology for Project Management34:58 AI in Marketing and Project Analytics40:58 The Future of AI in Construction47:21 Customer-Centric Approach in Business
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AI That Sells While You Sleep
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