AI Tsunamis, British Biscuits & the Rise of Brand Empathy: Live from Cannes with Greg Clayton

What do Jaffa Cakes, national identity, and AI have in common? More than you think.In this special live episode from Cannes Lions, Laura Barber speaks with Greg Clayton, Head of Brand Growth at IPSOS, to explore the intersection of technology, culture, and emotion in modern branding.Together, they dive into:* Why AI is a tsunami, not just a trend — and how brands should respond* The surprising power of Britishness in brand storytelling (yes, including biscuits)* How empathy is becoming a brand’s most valuable asset* The danger of a “sea of sameness” — and how to creatively stand out* Emerging tools like synthetic personas and sonic branding that bring consumers to lifeFrom beer labels to segmentation bots, this is a bold, brilliant conversation on where marketing is headed next — and why human stories still matter most.🎧 Hit play, and follow above to catch all the ripples.#TheRippleImpact #WaveMakers #CannesLions #Branding #AI #GregClayton #Ipsos #CreativeLeadership #BritishBrands #SonicBranding #Marketing #Strategy #Insights