AI vs Google Search....behind the scenes

What this episode covers

AI search is fundamentally changing how people find information online, but it's also creating a Wild West of spam, manipulation, and brand impersonation. SEO expert Mark Williams-Cook joins us to discuss why he calls AI a "leaky bucket," how expired domains are gaming LLMs, and what the death of the link graph means for the future of search. We'll explore practical strategies for making your site visible to AI, the risks brands face from AI phishing, and whether SEO is truly dead or just evolving. Perfect for anyone who owns a website or runs a business.Subscribe to The Neuron newsletter: https://theneuron.aiGuest: Mark Williams-Cook - Director at Candour, Founder of AlsoAskedFind Mark on LinkedIn: https://www.linkedin.com/in/markseo Search with Candour podcast: https://withcandour.co.uk/podcast

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Frequently Asked Questions

How long is this episode of The Neuron: AI Explained?

This episode is 1 hour and 17 minutes long.

When was this The Neuron: AI Explained episode published?

This episode was published on October 10, 2025.

What is this episode about?

AI search is fundamentally changing how people find information online, but it's also creating a Wild West of spam, manipulation, and brand impersonation. SEO expert Mark Williams-Cook joins us to discuss why he calls AI a "leaky bucket," how...

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