AI Won’t Flip Your Burgers — But It Can Help You Respond To That 1-Star Review

If you’re a restaurant operator, AI might feel like a buzzword — something for Silicon Valley, not your kitchen line.But the truth is, it’s already affecting your business, whether you’re using it or not.This isn’t a prediction. It’s what’s happening right now.And restaurant leaders embracing AI in simple, strategic ways are getting back something precious: time.At the 2025 Food on Demand Conference in Las Vegas, I sat down with Bryan Rutcofsky, co-founder of Marqii, to talk about one of the hottest and most misunderstood tools in the restaurant business right now: Artificial Intelligence.Final Thought: Don’t Fear AI — Train ItLike a new hire, AI only works if you show it how your business thinks, talks, and serves.With tools like Marqii, you can feed it your tone and style and let it scale the parts of your hospitality that matter online.You’re still the soul of your restaurant.AI just helps you multiply that soul across screens, search results, and guest interactions. All without losing your voice.Want to see what technology can actually do for a restaurant?We use Marqii at Cali BBQ — and it’s been a game changer for saving time and responding better.Message me (@shawnpwalchef) and I’ll let you know why you should sign up, too. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit restauranttechnology.substack.com