AI Won't Save Your Sales Strategy with Mafalda Johannsen

I sat down with Mafalda Johannsen, sales expert, author, and she said something that stopped me mid-conversation.Mafalda has spent 15 years in sales, starting at 22 on 100% commission selling timeshares in Florida with no safety net and no plan. Since then she's built a career in B2B prospecting, written a book on sales and AI, recorded masterclasses for the DACH region's top sales platform, and managed PR for a jazz band on the side — because why not.This episode is for every founder who thinks adding AI to their outreach will fix things. It won't. And Mafalda will tell you exactly why — and what to do instead.TIMESTAMPS00:00 — Introduction: Mafalda Johannsen02:20 — How she ended up in sales at 22 with no plan and 100% commission04:27 — Why the best salespeople never feel like they've mastered it06:33 — What prospecting actually means (and how it differs from cold outreach)08:39 — The biggest mistake founders make when adding AI to their sales process09:17 — AI amplifies your problems before it fixes them11:18 — How to use AI the right way in prospecting12:44 — The tools Mafalda swears by: Amplemarket and Power Dial15:30 — Where AI is taking sales in the next few years17:03 — Why every founder should start a podcast19:26 — What podcasting teaches you about relationships and business20:41 — The best sales education format (it depends on you)22:59 — How she manages PR for a jazz band alongside her sales career26:23 — Rapid fire: tools, struggles, and the wildest career pivot answer we've ever heardWHAT YOU'LL TAKE AWAY— Why AI won't save a broken sales process, it'll just make the mistakes louder.— The difference between prospecting and cold outreach, and why it matters.— Two specific AI tools founders can use in their outreach today.— Why the best salespeople never stop feeling like beginners.— How podcasting is one of the most underrated networking tools for founders.— The book recommendation nobody sees coming (hint: it's not a business book)._____________Connect with Mafalda Johannsen:LinkedIn: https://www.linkedin.com/in/mafalda-johannsen/Follow Emily Jean:Instagram: https://www.instagram.com/emily.jeans/LinkedIn: https://www.linkedin.com/in/emily-jeans/Follow Founders in Jeans:Instagram: https://www.instagram.com/foundersinjeansWebsite: https://www.livegooddigital.comYouTube: https://www.youtube.com/@FoundersinJeansSpotify: https://open.spotify.com/show/3kiqSke5mnlFIlC9t4xLU0Apple Podcasts: https://podcasts.apple.com/au/podcast/founders-in-jeans/id1802430594Subscribe to our Newsletter: https://foundersinjeans.substack.com/subscribe_____________⭐⭐⭐⭐⭐ Loved this episode? Rate and review Founders in Jeans. It helps more women find us._____________sales strategy for founders, AI in sales, B2B prospecting tips, cold outreach mistakes, LinkedIn for sales, how to prospect clients, sales tools for entrepreneurs, Mafalda Johannsen, N.Rich, female founder podcast, entrepreneur podcast women, Founders in Jeans, prospecting with AI, sales education, startup podcast, women in business, slow intentional business, founder marketing strategy, sales book recommendation, podcast for entrepreneurs