AI, Work & the Return of the Generalist

AI is transforming the workplace - not necessarily by eliminating jobs, but by fundamentally changing how people work and the skills they need. Join this episode of DM Radio as Eric Kavanagh speaks with Roberta Gamble, Chief Research Analyst at FOURCASTERS, about the real impact of AI on jobs, marketing, communications, and the evolving role of the knowledge worker. Learn why AI is making basic tasks easier while pushing professionals toward broader, more versatile skill sets and how it's being applied to corporate communications and the public sector, where better technology could dramatically improve everyday interactions with government services.