AI, Zero-Click, and the New Rules of Travel Discovery

Fresh off a keynote in Massachusetts, this episode is a live drop of Eric Hultgren’s latest thinking on AI for Travel 2.0 It starts with a simple story: a traveler who books a trip, adjusts her schedule, and plans her entire experience…without saying a word. That’s not the future. That’s now. And it leads to a harder question: If a traveler never visits your website…did you actually lose? 🧠 The Big Idea We’ve entered a Copernicus moment for marketing. Your website is no longer the center of the universe. It’s infrastructure. Less important to humans. More important to machines.