AIDC 2018: The Evolution of Impact

How do we build stronger alliances and create impact campaigns that engage audiences on issues, to create lasting change? The phenomenal rise of documentary impact campaigns in recent years, following the success of Good Pitch Australia and the growing field of expertise, means we now have a global community of impact producers and a rich library of case studies to learn from. There is also a plethora of online tools and organisations offering expertise in delivering impact campaigns. So what have we learned and where are we going? What is the best impact approach for your project and budget? Through unpacking several environmental sustainability themed case studies, our panellists from very different corners of the industry demonstrate the wide variety of ways to achieve genuine social impact.