AIDC2020 - Masters: Ninder Billing on How to Make Programs That People Will Watch (and Not Sell Out)

CRAFT BAFTA award-winner Ninder Billing shares her insights on how to turn an idea into irresistible factual content. In conversation with Ninder Billing promises to be a fascinating journey through the sometimes unforgiving landscape of factual television with one of Britain’s most respected and innovative television executives. From prime-time factual formats, access documentaries and authored films, Ninder navigates us through the creative path she’s beaten as both creator, producer and commissioner. Ninder has never been one to ‘stay in her lane’ as she delights in moving broadly between genres, subject and form. She has launched genre-busting factual formats such as Operation Live, overseen celebrity-authored films, produced current affairs investigations, and created kid’s factual entertainment. At the heart of her programming is a keen awareness of audience and a passion for improving diversity in the media. Ninder will share her insights on how to turn an idea into irresistible factual content and offer her tips on the best way to grab the attention of commissioners.