EPISODE · Apr 25, 2026 · 9 MIN
AI计算广告论文播报｜0424 大促CVR延迟塔与生成式推荐SID重构
from 周六9点半
转化建模正在从"一个塔打天下"走向场景化拆分——大促预热期单独拉延迟塔，生成式推荐重做多模态SID生成链路。本期围绕这两个方向展开精读，也聊到了Agent工具调用的token开销优化和Off-Policy Evaluation基础概念。本期重点* 反事实多任务延迟转化建模（Counterfactual Multi-task Learning for Delayed Conversion Modeling in E-commerce Sales Pre-Promotion）——电商大促预热期CVR塌陷是老问题，这篇把当天转化和延迟到促销日的转化拆成两个塔，冻住日常塔、新加延迟塔补残差，再用个性化门控按用户加购强度动态决定迁移多少日常知识。线上A/B验证广告收入提升，对出价塌陷问题给出了可落地的解法。* 跨模态对齐的Semantic ID生成（Deep Interest Mining w...去小宇宙查看完整单集简介在小宇宙查看该单集文稿
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AI计算广告论文播报｜0424 大促CVR延迟塔与生成式推荐SID重构
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