Aimée Lapic, CEO, Hanna Andersson – Growing Up and Showing Up: How rewarding customer loyalty has helped this children's clothing brand stand the test of time
Episode 197 of the Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders podcast, hosted by ICR, titled "Aimée Lapic, CEO, Hanna Andersson – Growing Up and Showing Up: How rewarding customer loyalty has helped this children's clothing brand stand the test of time" was published on September 24, 2025 and runs 27 minutes.
September 24, 2025 ·27m · Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders
Summary
Summary: Since the 1980s, beloved children's clothing brand Hanna Andersson has been delivery quality and durability to happy customers. Now, Aimée Lapic leads the company as CEO and is using her deep experience in apparel, retail, and omnichannel marketing to turn the legacy brand into a digital powerhouse. Today, they're building on their long-standing strengths with innovative products and services designed to give families even more reason to return to Hanna generation after generation. Aimée joins us to share the strategies, both old and new, that have helped Hanna Andersson nurture decades of dedicated customers, and to explain how every decision connects back to the brand's mission of championing childhood. Highlights:Hanna Andersson's evolution over four decades (3:27)What opportunity did Aimée see at Hanna? (5:01)Hanna's brand mission to champion childhood (7:12)Why committing to quality earns customer loyalty (9:07)Innovations at Hanna Andersson (13:03)Introducing new fabrics, prints, and styles (15:00)Turning customers into brand ambassadors (22:32)Community connection (23:26)Collaborations and partnerships (25:18)Up next at Hanna Andersson (27:11) Links:Aimée Lapic LinkedInHanna Andersson LinkedInHanna Andersson WebsiteICR LinkedInICR TwitterICR WebsiteFeedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, [email protected].
Episode Description
Summary:
Since the 1980s, beloved children's clothing brand Hanna Andersson has been delivery quality and durability to happy customers.
Now, Aimée Lapic leads the company as CEO and is using her deep experience in apparel, retail, and omnichannel marketing to turn the legacy brand into a digital powerhouse. Today, they're building on their long-standing strengths with innovative products and services designed to give families even more reason to return to Hanna generation after generation.
Aimée joins us to share the strategies, both old and new, that have helped Hanna Andersson nurture decades of dedicated customers, and to explain how every decision connects back to the brand's mission of championing childhood.
Highlights:
- Hanna Andersson's evolution over four decades (3:27)
- What opportunity did Aimée see at Hanna? (5:01)
- Hanna's brand mission to champion childhood (7:12)
- Why committing to quality earns customer loyalty (9:07)
- Innovations at Hanna Andersson (13:03)
- Introducing new fabrics, prints, and styles (15:00)
- Turning customers into brand ambassadors (22:32)
- Community connection (23:26)
- Collaborations and partnerships (25:18)
- Up next at Hanna Andersson (27:11)
Links:
Feedback:
If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, [email protected].
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