PODCAST · business
Trusted Authority - The Podcast
by Petra Zink
Welcome to the Trusted Authority!The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I'm your host Petra Zink, and I'm on a mission to make the smartest voices heard and recognised, not the loudest.Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry.And that's a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop over to impaccct.com/freebies and enjoy the gifts!
Episodes
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193. 12 Experiments in 12 Months: A New Way to Build Credibility in a Sceptical World
👉 Ready to plan your 2026 the right way? Download the free 2026 Planning Worksheet and get ready for Part 2, where we turn these insights into a concrete 2026 plan: https://www.impaccct.com/planning https://www.impaccct.com/planning In the last episode, we built your 2026 plan and discussed the...
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192. Your 2026 Playbook: The Exact Strategic Planning Process I Use With My Executive Clients
Welcome [back] to part of our 2026 planning session! In this episode, we turn the insights from Part 1 into a practical, honest review of your year - the same strategic process I use inside my executive planning intensives. I'll walk you through: The Year-In-Review Grid A four-quadrant audit that...
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191. Before You Plan 2026, Listen to This: What 2025 Really Revealed
Before you start planning 2026, you need to understand what 2025 really exposed – in your career, business model, and positioning. In this episode, I break down the big shifts I've seen across founders, executives and consultants this year, and share the behind-the-scenes of my own reset: moving…
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190. Stop Choosing Between Personal & Company Brand — This 2×2 Framework Changes Everything
Most leaders still roll their eyes at "personal branding." And honestly — they're right to. Influencer vanity content? Irrelevant. Posting every day for reach? Dead strategy. 2026 is a different game. Being visible is not the same as being valuable. In this episode, I break down the mindset and...
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189. The Truth About Visibility: Why Being Seen Isn't the Same as Being Remembered [Sally Porteous]
When most people think about visibility, they picture LinkedIn posts, social media, or personal branding. But the truth is — the fastest way to build real authority isn't online. It's in the room. In this episode, I sit down with Sally Porteous, founder of Red Lanyard and one of Australia's most...
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188. Authority Capital: The Operating System for What's Next
Episode Summary What got you here won't get you there. For years, personal branding was the shortcut: post online, share your story, build visibility. It worked—until it didn't. In today's saturated landscape, visibility no longer equals credibility, and likes don't equal leverage. In this…
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187. From Roles to Portfolios: Rethinking Careers Before 2026 [Genevieve Ryan]
Today's workforce has changed faster than most leaders have. We unpack what that means with organisational development partner Gen Ryan, who's been ahead of the curve on offshore teams, flexible work, and culture long before they were mainstream. We cover how AI shifts the balance from...
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186. One Day Six Months: The Value of Collapsing Time
We've all heard it: Fast. Good. Cheap. Pick two. But in a world where AI moves faster than teams can meet, timelines collapse by lunch, and trust is the new currency - that triangle doesn't just feel outdated… It's irrelevant. In this episode, I'm sharing the shift that changed everything in my...
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185. What It Takes to Lead Under Pressure - When Everyone's Watching, and the Stakes Are at the Top [Katarina Carroll]
Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I'm running a free 60-minute masterclass to help you: In just one 60-minute live session [offered across 3 time zones], you'll learn how to: ✅ Build trusted visibility in a noisy, AI-saturated world ✅ Uncover the…
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184. The Trust Playbook — How to Lead Through Disruption & Build Authority in Uncertain Times [Jason Titman]
Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I'm running a free 60-minute masterclass to help you: In just one 60-minute live session [offered across 3 time zones], you'll learn how to: ✅ Build trusted visibility in a noisy, AI-saturated world ✅ Uncover the…
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183. Everyone's Chasing Tools — But This Is What Actually Builds Authority
Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I'm running a free 60-minute masterclass to help you: In just one 60-minute live session [offered across 3 time zones], you'll learn how to: ✅ Build trusted visibility in a noisy, AI-saturated world ✅ Uncover the…
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182. Designing for Trust: How Great Products (and Leaders) Earn It
🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]: https://lu.ma/sl954mpr 🔗 [Build Your Influence Ecosystem Summit 18th June 2025]: https://buildyourinfluence.substack.com/p/9ae98fa0-abb9-48ac-9965-d60affaa3472 🔗 [Trusted Authority On Demand…
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181. Curious Influence: How MBS Builds Trust Without Titles or Control [Michael Bungay Stanier]
Resources and upcoming events: 🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]: https://lu.ma/sl954mpr 🔗 [Build Your Influence Ecosystem Summit 18th June 2025]: https://buildyourinfluence.substack.com/p/9ae98fa0-abb9-48ac-9965-d60affaa3472…
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180. The Executive Code: 14 Authority Moves Redefining Influence in 2025
Resources and upcoming events mentioned in this episode: 🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]: https://lu.ma/sl954mpr 🔗 [Build Your Influence Ecosystem Summit 18th June 2025]:...
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179. When You Outgrow Your Brand: How to Evolve Without Losing Credibility
Join the Build Your Influence Ecosystem Summit FOR FREE on the 17th + 18th June → www.multidleaders.org/summit If you've been feeling like the offers, message, or brand you built no longer fully reflect who you've become you're not alone. In today's episode, we are joined by Michele Parad,...
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178. Business is NOT as usual - And neither is Leadership
Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available for a limited time only: https://www.impaccct.com/authority-monetisation-lab Off Script, Retreat for consultants, advisors and thought leaders in Queenstown - 12 + 13h November 2025:...
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177. Beyond Expertise: Why Top Executives Build Frameworks, Not Just Solve Problems
Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available for a limited time only: https://www.impaccct.com/authority-monetisation-lab Off Script, Retreat for consultants, advisors and thought leaders in Queenstown - 12 + 13h November 2025:...
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176. AI, Trust & The Future of Work: Why Building an Authority Brand is Your Greatest Career Asset in 2025
Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available foe a limited time only: https://www.impaccct.com/authority-monetisation-lab Off Script, Retreat for consultants, advisors and thought leaders in Queenstown - 12 + 13h November 2025...
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175. [The Rise of] The Fractional Executive
Authority Monetisation Lab - 16th + 17th April - Gold Coast. In person - you and me, developing your Signature Framework. Save your spot now and secure early access pricing: https://www.impaccct.com/authority-monetisation-lab __________ The way we think about executive leadership is…
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174. The Cheat Code To Exponential Career and Business Growth in Economy 4.0
*Early Bird Launch Price* Trusted Authority: https://www.impaccct.com/trusted-authority-signature-program-2025 ______ Learn about the one skill that is crucial role in today's fast-paced, transparent, and hyper-competitive world (Economy 4.0): Skill stacking The Shift in Success Factors: Moving...
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172. Spotting Trends Before They're Mainstream: A Playbook for 2025
Do you want to get ahead of the curve in 2025? In this episode, we break down how to spot trends before they hit the mainstream and turn them into real opportunities. It's not about waiting for headlines or relying on luck—it's about cultivating the right mindset, systems, and habits to see…
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171. Workplace 2025: Trends, Transitions, and How to Lead in Changing Times [Gillian Kelly]
Register for my free upcoming training on January 17th January on the topic of: The 5 trends in 2025 you need to know [and how you can position yourself strategically to amplify influence and drive growth https://impaccct.systeme.io/2025-trends-you-cant-ignore ______________ Welcome to the first...
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170. 5 Systems to Build Trust and Authority in 2025
As we step into 2025, there's one thing that will define success more than ever before: trust. In this episode, I share 5 powerful systems designed to help you scale trust and build an authority brand that sets you apart in the "Trust-Issue Economy." From creating trust-driven content to owning...
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169. Unlocking Opportunities in the Creator Economy: How The Rise of Creators Are Revolutionising Work & Business [Cathal Nugent]
Long gone are the days when simply following a traditional career path was the key to success. With rapid changes in our economic, technological, and social landscapes, the future of work looks nothing like what we once knew. One of the most exciting shifts? The rise of the creator economy—a…
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168. Creating Space to Think: Planning and Running a Retreat—How to Recharge and Refocus, Either Solo or With a Small Group and get Ready for 2025
Join my FREE Masterclass on December 13th to learn how to turn expertise into influence and build trust at scale. Save your spot: https://www.impaccct.com/the-2025-personal-brand-operating-system What better time than the end of the year/ beginning of the new year to take some time and space out…
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167. Make Work Meaningful: How to Create a Culture That Leaves a Legacy [Prina Shah]
In today's world, finding meaning in our work can be tough, especially with so much uncertainty about the future. But what if the answer is simpler than we think and there is a blueprint to follow to turn your job into your legacy. Great news! We have Prina Shah, the author of Make Work…
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166. Navigating Uncertainty—How to Make Decisions When You Don't Have a Clear Next Step
Navigating Uncertainty—How to Make Decisions When You Don't Have a Clear Next Step If you've been feeling a little uneasy about what's next, you're not alone. 2024 has been a whirlwind of change—business exits, mergers, leadership shifts, and career pivots. I'm hearing from so many people in my...
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165. The Trust Equation: Transparency and Transformation in Human-AI Collaboration
There's one aspect that's invisible, intangible, and yet at the core of everything we do—including this very podcast and the programs I'm developing: trust. Not just trust in people, but now, with AI and other smart tech becoming such a big part of our lives, trust in the digital world as well.…
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164. Life After Career or Business Exit
SAVE THE DATE: 9th November 2024: Planning & Prosecco with Petra in Brisbane. Check the details over at: https://www.impaccct.com/planning-and-prosecco-with-petra ___________ 2024 has been a year of major transitions—from founders exiting their businesses, M&As reshaping agencies, to C-suite...
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163. From Corporate to Council: The Power of Saying Yes [Danita Parry]
If you think bold decisions like career changes require taking big risks, think again! It's all about taking calculated risks based on self-awareness, being aligned with your partner, and having a clear sense of purpose and motivation behind why you're embarking on this journey. This is exactly...
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162. 3 Things You Get Wrong About Personal Branding in 2024
Intro: The second you stand still, you are already falling behind. This is how I'm feeling right now—it's time to make big changes. The world is evolving, and so are key players. Maybe I'm just me being in my own bubble, or maybe it's a sign of the times, but lately, I've noticed significant...
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161. The Green Collar Jobs: Green Careers with Purpose and Profit [Anna Sidoti]
If you've been thinking about how you can leverage your skills and experience to not only make money but also to do good and give back (to people and the planet) - this episode is for you. Having global sustainable development goals is excellent as it focuses on what really matters and sets the...
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160. Influence vs Authority: Navigating Leadership in Today's Market
Have you noticed the same key trend that is flooding my feeds and DMs? High-profile C-suite leaders and founders transitioning at their career peaks. This shift highlights the difference between authority due to title and influence through trust and transparency. Key Insight: Traditional...
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159. The Now, The Next, and The New in Cybersecurity [Jon Luthje]
There is one topic that keeps most executives up at night and that is the increase of and the severity of Cyber attacks. In 2023 alone, there were over 2,200 cyber attacks per day, which means there is an attack happening somewhere in the world every 39 seconds. These aren't just random numbers;...
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158. 18 Insider Tips for Building an Authority Brand in 2024
So, here we are - halfway through 2024. The digital world is evolving faster than ever, and so are the rules of personal branding. It's not just about having a polished LinkedIn profile or a catchy tagline anymore. It's about mastering the subtle, powerful strategies that truly set you apart in...
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157. The Secret Sauce of Effective Marketing: Cut-Through Messaging [Phoebe Wright]
You can have the best product, service or even skill set and yet, but if the positioning and the messaging of it doesn't resonate with the decision maker, chances are, your efforts might fall short. Especially in today's world with so much more noise and competition and at the same time, shorter...
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156. Strategic Shifts To Stay Relevant In Any Industry, Profession and At Any Age
I'm turning 40 (!!!) and it also marks 10 years in recruitment (which got me into Personal Branding) so it's time to share some insights on how personal branding has evolved and the necessary strategic pivots to make to stay relevant in today's fast-paced digital world. Shift 1: Micro-Communities...
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155. Leadership In A Demanding Market: Strengthening Your Professional Toolkit [Brendan Stewart]
As the saying goes: things are easy until you get punched in the face. And this is exactly what leadership is in tough times. This week's guest knows this all too well, having navigated through one of the most challenging periods and crisis in Australian history. Brendan Stewart was Chairman of…
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154. Article Your Ideas More Clearly With These 6 Tips
Have you ever stumbled or lost your train of thought mid-sentence, leaving you frustrated? This episode is designed to address those challenges by exploring ways to master the art of articulation, whether you're preparing for a presentation, engaging in discussions, or simply wanting to elevate...
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153. Level Up Your Brand Online: Building a Brand Search Engines Love
No matter if you're starting or if you're a veteran in your field- this week's conversation will be an eye opener when it comes to staying relevant and ahead in the game. Having a digital footprint has been a non-negotiable for a while but nowadays with the influx of emerging technologies like…
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152. Executive Edge: Effective Strategies For Content Creation For Executives
If you think content creation is just for influencers, this week's episode is for you. I will not only explore why content creation should be on your agenda, no matter your role, industry, or profession but also share my workflow to make content creation a seamless part of your routine rather…
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151. Change Isn't Hard [Mel Loy]
Communication skills are rated as the most in-demand skills to navigate today's and tomorrow's complex business landscape. And it shouldn't come as a surprise because when leaders and teams aren't communicating effectively, it becomes harder to get things done. Engagement and productivity…
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150: Lessons Learned from Top-Level Executives and Entrepreneurs
We're 150 episodes old or young - either way, it's the perfect opportunity to reflect and look back on the biggest lessons learned to date, working with some of the most influential and successful leaders, entrepreneurs, executives, and impact makers who have shaped industries and inspired…
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149. The Economy of Algorithms [Prof. Marek Kowalkiewicz]
AI, in all its shapes and forms, has certainly taken center stage across pretty much every industry and profession. And let's be honest—we are literally just at the beginning of what's possible. But that's the question: How can we, as individuals, leaders, and businesses, prepare for this next...
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148. Behind The Lens - Bring Your Personal Brand To Life Through Photography [A Step-by-Step Guide]
If you're still sitting on the fence about whether to do a personal brand shoot or not, whether it's because the last shoot didn't give you images that actually represented you or you have never done one so you're not sure what to expect and how to prepare - this episode is for you as I give you...
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147. Beyond Clicks: Marketing Strategies For Business Growth That *Actually* Work [Andrea Eisele]
You can be the best in your industry, but if nobody knows about it, it won't get you far. This is where effective marketing comes in. Especially nowadays, with more choices and competition in the market, having a clearly articulated value proposition and valuable differentiator is key to standing...
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146. Outsourcing Your Personal Brand Activities? The Do's and Don'ts
Personal branding activities require a certain set of skills and aren't innate talents. However, the good news is that they can be learned. That being said, it takes time to develop not only the necessary skills but also to establish the assets, systems, processes, and workflows needed to make it...
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145. Monetising Your Personal Brand[ed Business]: Financial Strategies [Carla Titus]
If you want to be taken seriously you need to take yourself seriously and that also applies to you if you want to commercialise your personal brand. And this is where facts, data and numbers come in. It's easy to say things don't work or blame everyone and anyone for not getting the results you...
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144. The Business Case For Personal Branding
If you thought personal branding was just a vanity metric activity, think again, because today's podcast episode is a mini masterclass in the financial side of investing in your brand. Get ready to uncover the equations, formulas, and frameworks that demonstrate the tangible value of investing in...
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143. Leading in a Dynamic World: Managing Change for Modern Leaders [Toni Martignetti]
If there's one skill leaders have to master in today's and tomorrow's landscape, it's change. We not only experience change more often but also more significantly. Whether it's the evolving expectations from the five generations in the workforce, the diverse makeup of teams, including hybrid, AI,...
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ABOUT THIS SHOW
Welcome to the Trusted Authority!The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I'm your host Petra Zink, and I'm on a mission to make the smartest voices heard and recognised, not the loudest.Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry.And that's a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop over to impaccct.com/freebies and enjoy the gifts!
HOSTED BY
Petra Zink
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Frequently Asked Questions
How many episodes does Trusted Authority - The Podcast have?
Trusted Authority - The Podcast currently has 194 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Trusted Authority - The Podcast about?
Welcome to the Trusted Authority!The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I'm your host Petra Zink, and I'm on a mission to make the smartest voices heard and recognised, not the loudest.Every week, you learn...
How often does Trusted Authority - The Podcast release new episodes?
Trusted Authority - The Podcast publishes regularly with 194 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Trusted Authority - The Podcast?
You can listen to Trusted Authority - The Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Trusted Authority - The Podcast?
Trusted Authority - The Podcast is created and hosted by Petra Zink.
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