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Trusted Authority - The Podcast

Trusted Authority - The Podcast

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Trusted Authority - The Podcast is a business podcast hosted by Petra Zink. It has 194 episodes, with the latest published December 2025.

Welcome to the Trusted Authority!The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I'm your host Petra Zink, and I'm on a mission to make the smartest voices heard and recognised, not the loudest.Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry.And that's a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop over to impaccct.com/freebies and enjoy the gifts!

business ·en ·194 episodes

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1

193. 12 Experiments in 12 Months: A New Way to Build Credibility in a Sceptical World

2

192. Your 2026 Playbook: The Exact Strategic Planning Process I Use With My Executive Clients

3

191. Before You Plan 2026, Listen to This: What 2025 Really Revealed

4

190. Stop Choosing Between Personal & Company Brand — This 2×2 Framework Changes Everything

5

189. The Truth About Visibility: Why Being Seen Isn't the Same as Being Remembered [Sally Porteous]

6

188. Authority Capital: The Operating System for What's Next

7

187. From Roles to Portfolios: Rethinking Careers Before 2026 [Genevieve Ryan]

8

186. One Day Six Months: The Value of Collapsing Time

9

185. What It Takes to Lead Under Pressure - When Everyone's Watching, and the Stakes Are at the Top [Katarina Carroll]

10

184. The Trust Playbook — How to Lead Through Disruption & Build Authority in Uncertain Times [Jason Titman]

11

183. Everyone's Chasing Tools — But This Is What Actually Builds Authority

12

182. Designing for Trust: How Great Products (and Leaders) Earn It

13

181. Curious Influence: How MBS Builds Trust Without Titles or Control [Michael Bungay Stanier]

14

180. The Executive Code: 14 Authority Moves Redefining Influence in 2025

15

179. When You Outgrow Your Brand: How to Evolve Without Losing Credibility

16

178. Business is NOT as usual - And neither is Leadership

17

177. Beyond Expertise: Why Top Executives Build Frameworks, Not Just Solve Problems

18

176. AI, Trust & The Future of Work: Why Building an Authority Brand is Your Greatest Career Asset in 2025

19

175. [The Rise of] The Fractional Executive

20

174. The Cheat Code To Exponential Career and Business Growth in Economy 4.0

21

172. Spotting Trends Before They're Mainstream: A Playbook for 2025

22

171. Workplace 2025: Trends, Transitions, and How to Lead in Changing Times [Gillian Kelly]

23

170. 5 Systems to Build Trust and Authority in 2025

24

169. Unlocking Opportunities in the Creator Economy: How The Rise of Creators Are Revolutionising Work & Business [Cathal Nugent]

25

168. Creating Space to Think: Planning and Running a Retreat—How to Recharge and Refocus, Either Solo or With a Small Group and get Ready for 2025

26

167. Make Work Meaningful: How to Create a Culture That Leaves a Legacy [Prina Shah]

27

166. Navigating Uncertainty—How to Make Decisions When You Don't Have a Clear Next Step

28

165. The Trust Equation: Transparency and Transformation in Human-AI Collaboration

29

164. Life After Career or Business Exit

30

163. From Corporate to Council: The Power of Saying Yes [Danita Parry]

31

162. 3 Things You Get Wrong About Personal Branding in 2024

32

161. The Green Collar Jobs: Green Careers with Purpose and Profit [Anna Sidoti]

33

160. Influence vs Authority: Navigating Leadership in Today's Market

34

159. The Now, The Next, and The New in Cybersecurity [Jon Luthje]

35

158. 18 Insider Tips for Building an Authority Brand in 2024

36

157. The Secret Sauce of Effective Marketing: Cut-Through Messaging [Phoebe Wright]

37

156. Strategic Shifts To Stay Relevant In Any Industry, Profession and At Any Age

38

155. Leadership In A Demanding Market: Strengthening Your Professional Toolkit [Brendan Stewart]

39

154. Article Your Ideas More Clearly With These 6 Tips

40

153. Level Up Your Brand Online: Building a Brand Search Engines Love

41

152. Executive Edge: Effective Strategies For Content Creation For Executives

42

151. Change Isn't Hard [Mel Loy]

43

150: Lessons Learned from Top-Level Executives and Entrepreneurs

44

149. The Economy of Algorithms [Prof. Marek Kowalkiewicz]

45

148. Behind The Lens - Bring Your Personal Brand To Life Through Photography [A Step-by-Step Guide]

46

147. Beyond Clicks: Marketing Strategies For Business Growth That *Actually* Work [Andrea Eisele]

47

146. Outsourcing Your Personal Brand Activities? The Do's and Don'ts

48

145. Monetising Your Personal Brand[ed Business]: Financial Strategies [Carla Titus]

49

144. The Business Case For Personal Branding

50

143. Leading in a Dynamic World: Managing Change for Modern Leaders [Toni Martignetti]

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