Aimee Smale Was Shy, Had No Plan and Built a Million Dollar Brand. The Reason Will Surprise You.

You do not need to be the obvious person to build something real. In this episode of The Balance Theory, Erika sits down with Aimee Smale, founder of Odd Muse and 29 year old millionaire, to unpack the story nobody tells about building something from nothing. Not the strategy, not the business plan, not the perfect moment. The quiet, unassuming journey of someone who was never supposed to do this and did it anyway. If you've ever caught yourself thinking: "I don't think I'm the right type of person for this" "I don't have a clear path or a blueprint to follow" "I've been waiting to feel ready but that moment never comes" "I look at successful people and assume they had something I don't" "I have an idea but I don't know where to start" Then this episode is for you. In this conversation, Erika and Aimee cover: - Why being shy and timid did not stop her and why it does not have to stop you either - The mindset to go all in on yourself even if you cannot quit your job tomorrow - How to reframe sacrifice so it stops feeling like something you are losing - The version of yourself you have to let go of to build something new - What to do when you have everything you worked for and still do not feel happy - How she handled negativity online and why the people leaving comments do not actually exist in her world - Why she stopped sharing the things she actually cared about and what changed - The moment she nearly walked away from everything she built - What she would say to day one Aimee knowing everything she knows now - How to know when something needs to change even if you are not ready to admit it You do not need the path, the blueprint or the confidence. You just need to start. SPONSORS: ✨ ⁠⁠⁠⁠⁠⁠⁠⁠JONES ROAD⁠ BEAUTY ⁠- Use the code 'BALANCE' at jonesroadbeauty.com to get a Free Gift with your first purchase! #JonesRoadBeauty #ad 💧⁠AQUATRU -⁠ Use the code 'SHERIKA' at www.aquatru.com for a 20% off ✨ ⁠⁠⁠⁠⁠⁠⁠JONES ROAD ⁠- Use the code 'BALANCE' at www.jonesroad.com for a free gift. 💧AQUATRU - Use the code 'SHERIKA' at www.aquatru.com for a 20% off CONNECT 📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠ TIMESTAMP (0:00) Introduction (05:26) You need time to stretch out an idea (07:51) I didn't wake up that day thinking I was going to quit (13:39) Mindset to go all in on yourself (without quitting your job) (15:46) Is sacrifice always a bad thing? (24:04) How to reach the Promise Land? (30:35) What version of you did you have to let go of? (33:53) Hiring is like dating (36:15) Negative people online don't exist in my mind (40:25) How have your friendships been impacted by your success? (42:13) I refrain from sharing this online for some reason (49:51) How did you get into investing? (52:29) When would it no longer be worth it for you to have the business? (56:41) Who is Aimee becoming? WHO AM I? My name is Erika and I am an Australian living in Dubai. I have my own business as a strategic legal consultant and run this podcast to explore my passion + curiosity for all things health, wellness, self growth & mindset. A big focus of mine is how to sustainably navigate a busy schedule and live my best life in the process. Welcome to my Channel! 📸 ⁠⁠⁠⁠⁠⁠⁠Connect with me on IG!⁠⁠⁠⁠⁠⁠⁠ RESOURCES ▶︎⁠⁠⁠⁠⁠⁠⁠ 25 Day Self Development Marathon⁠⁠⁠⁠⁠⁠⁠ ▶︎ ⁠⁠⁠⁠⁠⁠⁠21 Day Self Growth Challenge⁠⁠⁠⁠⁠⁠⁠ ▶︎ ⁠⁠⁠⁠⁠⁠⁠Goal Setting System E-Book⁠⁠⁠⁠⁠⁠⁠ LET’S BE FRIENDS 📸 ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ 📱⁠⁠⁠⁠⁠⁠⁠Tiktok⁠⁠⁠⁠⁠⁠⁠ 🧡 This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support! Learn more about your ad choices. Visit megaphone.fm/adchoices