AIR CEO Stuart Brazier on AIR’s $1.7B SPAC Deal and the Business of Hookah

This week, we speak with Stuart Brazier, CEO of Advanced Inhalation Rituals, or AIR, to discuss his company’s $1.7 billion combination with Cantor Equity Partners III (Nasdaq: CAEP). SPACs often bring companies from emerging technology sectors into the public markets, but sometimes it is their role to list companies that have already established themselves, albeit in something of a niche.  Stuart explains how the AIR’s profitable position in the high-margin hookah-shisha market gave it options on how to come public, and why it chose the SPAC route for that journey. How is this lifestyle brand growing and where? And, what additional revenue streams are there still to be had from its 600-year-old core product?