Air Jordan Your Life

This week we are going to dive into the shoe that fits.In a culture that's so obsessed with the newest and most hi-tech, why would people want to wear the classic, low-tech Jordans—either OGs or Retros? It's a subculture within the subculture. They're attached to a Michael Jordan who did things on the court that no one will be able to replicate. I mean, the guy played with a full-blown flu. He couldn't walk off the court. That drive and that ambition transfers into the sneakers as something tangible that we can hold and touch.—Michael Rapaport, executive producer, Jordan Heads  More than ever, we need to lace up shoes, get them out of display cases and we have the opportunity to reach people wherever our feet may take us bringing the good news.