Airbnb Discounts Debut, STR Hosts Level Up in 2025

In this episode of Good Morning Hospitality, Brandreth Canaley and Michael Goldin dig into Airbnb’s first-ever discount program, quietly launched through HotelTonight. We explore what it means for pricing strategy, guest acquisition, and how it stacks up against OTA competition. We also unpack key findings from Phocuswright’s new report on STR tech and distribution. Hosts are getting more strategic—adopting tech, leaning into direct bookings, and experimenting with AI—but challenges around costs, outsourcing, and alternative revenue streams remain. As the STR landscape evolves, operators are making smarter moves to stay competitive. Let’s get into it! This episode is brought to you by our friends at Fido! No more headaches managing your vacation homes and asking your guests to take the trash bins to the curb! Want to execute great hospitality for your guests? Get with Fido today at getfido.com/gmh Phocuswright Research (B2B Tec & Distribution): Link Here ---- Good Morning Hospitality is part of the Hospitality.FM Multi-Media Network and is a Hospitality.FM Original The hospitality industry is constantly growing, changing, and innovating! This podcast brings you the top news and topics from industry experts across different hospitality fields. Good Morning Hospitality publishes three thirty-minute weekly episodes: every Monday and Wednesday at 7 a.m. PST / 10 a.m. EST and every Tuesday at 8 a.m. CET for our European and UK-focused content. Make sure to tune in during our live show on our LinkedIn page or YouTube every week and join the conversation live! Explore everything Good Morning Hospitality has to offer: • Well & Good Morning Coffee: Enjoy our signature roast—order here! • Retreats: Join us at one of our exclusive retreats—learn more and register your interest here! • Episodes & More: Find all episodes and additional info at GoodMorningHospitality.com Thank you to all of the Hospitality.FM Partners that help make this show possible. If you have any press you want to be covered during the show, email us at [email protected]