Airbnb Fee Shake-Up & TikTok’s Booking.com Deal

On this Labor Day episode of GMH STR Crew, Jamie Lane and Michael Goldin break down Airbnb’s major shift requiring PMS-connected hosts to adopt the host-only fee structure, explaining what it means for professional managers and individual hosts. They unpack how Airbnb’s “total price” display strategy impacts conversion, why this aligns with its push into hotels, and what changes hosts need to make now to avoid losing revenue. The crew also dives into TikTok’s new partnership with Booking.com, exploring how social platforms are becoming powerful travel booking engines and why influencers may be the next generation of travel agents. This episode is brought to you by Guesty! Follow the Hosts: Brandy Canaley – ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ Jamie Lane – ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ Michael Goldin – ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Connect with Skift: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/skiftnews/⁠⁠⁠⁠⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@skiftnews⁠⁠⁠⁠⁠⁠⁠⁠ Bluesky: ⁠⁠⁠⁠⁠⁠⁠⁠https://bsky.app/profile/skiftnews.bsky.social⁠⁠⁠⁠⁠⁠⁠⁠ X: ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/skift⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to ⁠@SkiftNews⁠ and never miss an update from the travel industry.