Airbnb Guest Favorite, Ranking System Explained + Optimization Tips

In this episode, we discuss Airbnb’s latest updates for 2025, including the new ranking systems and the increasingly important Guest Favorites badge. Learn how these changes impact your listing’s visibility and discover real-world optimization tips from experienced property managers who are successfully navigating today’s competitive short-term rental market. Featuring: - Thibault Masson (Founder, Rental Scale-Up, and Head of Product Marketing,  @PriceLabs-DynamicPricing ), who breaks down  @airbnb 's recent changes, how the Guest Favorites badge is now more visible than Superhost status, and how AI tools can improve your listing photos for better conversions. - Adam Nedved ( @blahobyty750  and  @PragueDays ), managing nearly 200 units in Europe’s competitive urban markets, sharing his top strategy for optimizing high-end listings on Airbnb. - Sean Landreth ( @propertyvalet2786  and  @SeasonalProperties ), overseeing 180+ units in North America, offering insights on how he’s balancing Airbnb bookings with a strong push for direct bookings. Join us for monthly free workshops and events. Subscribe to our weekly newsletter for event updates and industry news: https://www.rentalscaleup.com/newsletter