EPISODE · Jan 29, 2026 · 34 MIN
Airbnb, OTAs, and the Fight for Control of Travel
from The Skift Travel Podcast · host Skift
This week on the Skift Travel Podcast, Sarah Kopit and Seth Borko break down a set of travel industry flashpoints that all connect back to one thing: trust. They start with the industry’s most hated topic, fees. Resort fees, junk fees, and the reality that “transparent pricing” usually just means the cost moves around, not that it disappears. They dig into what travelers actually notice, what regulators are trying to fix, and why hotels keep getting stuck in the middle of disclosure, taxes, and pricing optics. Then the conversation shifts to Airbnb’s renewed hotel push, including its moves to bring more independent and boutique hotels onto the platform. Seth lays out why Airbnb’s brand has always benefited from being the alternative, and why chasing scale creates a new set of tradeoffs, especially when you are competing with the OTA giants. If you care about where travel distribution is heading, and why pricing trust is becoming a competitive advantage, this one’s for you. Presented by Viasat Ads. Click here to learn more! Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
What this episode covers
This week on the Skift Travel Podcast, Sarah Kopit and Seth Borko break down a set of travel industry flashpoints that all connect back to one thing: trust. They start with the industry’s most hated topic, fees. Resort fees, junk fees, and the reality that “transparent pricing” usually just means the cost moves around, not that it disappears. They dig into what travelers actually notice, what regulators are trying to fix, and why hotels keep getting stuck in the middle of disclosure, taxes, and pricing optics. Then the conversation shifts to Airbnb’s renewed hotel push, including its moves to bring more independent and boutique hotels onto the platform. Seth lays out why Airbnb’s brand has always benefited from being the alternative, and why chasing scale creates a new set of tradeoffs, especially when you are competing with the OTA giants. If you care about where travel distribution is heading, and why pricing trust is becoming a competitive advantage, this one’s for you. Presented by Viasat Ads. Click here to learn more! Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
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Airbnb, OTAs, and the Fight for Control of Travel
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