Airbnb’s Icons: Gimmick or Marketing Genius?

What this episode covers

Last week Airbnb CEO Brian Chesky announced the company's renewed focus on Experiences with its “Icons” product launch. Skift Editor-in-Chief Sarah Kopit was in Los Angeles for the event and got to speak one-on-one with Chesky on a host of topics (including that pay question we promised you). In this episode we also dig into why Airbnb backed off of experiences after the pandemic, a potential Airbnb loyalty program and how Icons fits into Airbnb’s broader marketing strategy.

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Frequently Asked Questions

How long is this episode of The Skift Travel Podcast?

This episode is 39 minutes long.

When was this The Skift Travel Podcast episode published?

This episode was published on May 9, 2024.

What is this episode about?

Last week Airbnb CEO Brian Chesky announced the company's renewed focus on Experiences with its “Icons” product launch. Skift Editor-in-Chief Sarah Kopit was in Los Angeles for the event and got to speak one-on-one with Chesky on a host of topics...

Can I download this The Skift Travel Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.